hasbro — blog-collaboration — WORK MORE OR LESS

Hasbro Pulse : Razor Crest

Fans of The Mandalorian on Disney+ will recognize that the iconic Razor Crest is the ship that Din Djarin (The Mandalorian) relies on to get him across the galaxy. It has become yet another iconic space ship familiar within the Star Wars universe. Hasbro and Lucasfilm teamed up to make this ship available as a toy via HasLab. The Star Wars The Vintage Collection Razor Crest, was the second HasLab Star Wars project crowdfunded by fans.

Inspired by the project, I created this toy photo as a way to share my excitement about being a backer of the Razor Crest. I wondered how Mando and the Child would pass the time if they too were waiting on it to arrive. As I built my own ships out of boxes as a child, I figured they might too build their own ship out of a Hasbro Pulse cardboard box.

workmoreorlessJason YangNovember 14, 2020hasbro, star wars, black series

Magneto & Xavier

collaborationJason YangNovember 12, 2020hasbro, marvel, legends, xmen

Your Destiny Lies With Me

Hasbro’s Star Wars product line continues to grow with the addition of the Hyper Real series. This expansion of the well established The Black Series introduces iconic Star Wars characters in an all-new eight inch scale, with The Empire Strikes Back Darth Vader being the first character introduced. The Hyper Real collection promises accurate sculpt detail, premium soft goods and materials, all supported by a metal die cast armature for solid articulation.

collaboration, featuredJason YangDecember 1, 2019hasbro, star wars, black series, darth vader

Hyper Real : Darth Vader

Hasbro’s Star Wars product line continues to grow with the addition of the Hyper Real series. This expansion of the well established The Black Series introduces iconic Star Wars characters in an all-new eight inch scale, with The Empire Strikes Back Darth Vader being the first character introduced. The Hyper Real collection promises accurate sculpt detail, premium soft goods and materials, all supported by a metal die cast armature for solid articulation.

collaborationJason YangOctober 2, 2019hasbro, star wars, black series, darth vader

Marvel 80th Anniversary

For the 80th Anniversary of Marvel, Hasbro expanded the Marvel Legends 6” action figure line with the release of several of its most iconic characters. Prior to the new product release, Hasbro asked me to help promote the new line through a series of toy photos featuring Hulk vs. Wolverine, Captain America, and Iron Man. The shots were heavily inspired by original comics, focusing on composition, contrast, and color.

collaborationJason YangSeptember 30, 2019hasbro, marvel, legends

Power Rangers : Lightning Collection

Go, Go, Power Rangers! For over 15 years the Power Rangers have been “going” strong. After securing the Power Rangers License, Hasbro introduced the Lightning Collection, which includes every show iteration of the Power Rangers since 1994. The goal with my collaboration with Hasbro was to help promote the Power Rangers #hasbrotoypic community initiative through a series of photos featuring figures from the collection.

collaborationJason YangSeptember 24, 2019hasbro, power rangers

X-Men Retro

The Marvel Legends Retro Collection combines the nostalgia of the retro packaging with modern action figure technology and design. I partnered with Hasbro to showcase the X-Men Retro series through toy photography.

collaborationJason YangSeptember 23, 2019hasbro, marvel, legends, xmen

Marvel 80th Anniversary

For the 80th Anniversary of Marvel, Hasbro expanded the Marvel Legends 6” action figure line with the release of several of its most iconic characters. Prior to the new product release, Hasbro asked me to help promote the new line through a series of toy photos featuring the Marvel Legends Series Captain America with Motorcycle.

collaborationJason YangJuly 14, 2019hasbro, marvel, legends, captain america

Star Wars Retro Collection

Hasbro revealed a new line of Star Wars Retro action figures during the 2019 New York Toy Fair. The figures are faithful reproductions of the original 3.75” Kenner toys and rich with nostalgia. In collaboration with Hasbro, I created several toy photos featuring the products provided, which were used to promote and invigorate the line. The collection of photos were revealed by Entertainment Weekly on Star Wars Day 2019.

collaborationJason YangJuly 11, 2019hasbro, star wars, retro

May the Fourth Print

For the 40th Anniversary of the original Star Wars : A New Hope, Hasbro sent a handful of influencers a promotional box containing a Build Builder lightsaber. The May 4th 2017 promotion was on Star Wars Day also known by fans as “May the Fourth Be With You” Day. I was commissioned by Hasbro to provide a lightsaber inspired image that was included in the promotion as a limited edition print.

collaborationJason YangJuly 6, 2019hasbro, star wars, retro

Forces of Destiny

Sharing my love for Star Wars with my kids has been a true joy over the years. As a father of two boys and a girl, it has been wonderful seeing the efforts that Disney and Lucasfilm have gone make Star Wars accessible for all. The Forces of Destiny products are designed with girls in mind! I was fortunate enough to be a collaborative partner with Hasbro to help promote the initial wave of characters through my toy photography.

collaborationJason YangJuly 3, 2019hasbro, star wars, forces of destiny

Solo

For the release of Solo : A Star Wars Story Hasbro created a new wave of action figures for its Star Wars The Black Series line. Hasbro sent the initial wave of Solo figures for another official Hasbro Toy Pic collaboration. I created a handful of photos that featured iconic scenes from the film along with some of my own fan-made poster designs.

collaborationJason YangJuly 1, 2019hasbro, star wars, black series, solo

Grand Admiral Thrawn

Every year, new product is revealed at various conventions and toy fairs across the world. At San Diego Comic Con in 2017, Hasbro revealed a few much anticipated exclusives including this Grand Admiral Thrawn action figure. I created several toy photos in collaboration with Hasbro featuring this exclusive.

collaborationJason YangJuly 1, 2019hasbro, star wars, thrawn, gtp

Guardians of the Galaxy

They’re the ‘freakin’ Guardians of the Galaxy… in 6” form. This collaboration with Hasbro was used to promote the release of wave 1 of the Marvel Legends Guardians of the Galaxy action figures. I wanted to bring out the expressions through this series of shots, keeping the focus primarily on the figure and less on the environment.

collaborationJason YangJuly 1, 2019hasbro, marvel, legends, guardians of the galaxy